These are all supported events that are being tracked by the Prestashop plugin for classic Google Tag Manager web container from the browser. Please note that some events may not be tracked correctly in all scenarios depending on your theme configuration.
event name
description
properties
view_item_list
When list of products is viewed by user. It can be category product listing or related products on single product page.
– value – items
select_item
When a product is selected (clicked) in a products list.
– value – items
view_item
When a single product page and details are viewed.
– value – items
add_to_cart
When a product is added to a cart. Can happen on a list or single product page.
– value – items
remove_from_cart
When a product is removed from a cart on a cart page.
– value – items
view_cart
When cart is viewed.
– values – items
being_checkout
When first checkout page is visited.
– value – items
add_payment_info
When payment information is added during checkout.
– value – items – payment_type
add_shipping_info
When shipping information is added during checkout.
– value – items – shipping_tier
purchase
When an order confirmation page with transaction details is visited
– value – transaction – items
Properties
These are all properties that are supported by the plugin and tracked for the events documented above.
Items
property name
description
item_name
Product name
item_id
Product id
price
Product price (one item)
quantity
Quantity of products (applicable to cart, checkout and purchase related events)
item_variant
The specific variant of the product (e.g., size, color)
item_brand
The brand of the product (if set).
item_list_name
The name of the list or category where the item is displayed
item_list_id
The ID of the list or category where the item is displayed
index
The position of the item in a list or category (e.g., the order in which it appears in a product list)
Transaction
property name
description
transaction_id
Unique transaction id assigned by PrestaShop
affiliation
PrestaShop shop name
value
Total transaction value including tax and shipping (applicable for purchase event only)
tax
Amount of tax for the transaction if any.
shipping
Amount paid for shipping service.
currency
Currency of the transaction.
coupon
Promotional coupon code if used.
Other
property name
description
value
Total value of all items considered for given eCommerce event (all events with items array except purchase where value is computed differently – see above).