Feature: conversion tracking monitoring

Conversion tracking monitoring is a feature of Tag Pilot GTM Integration for WooCommerce that continuously monitor every transaction and provides merchants with detailed insights into conversion tracking status of each order and what are the technical reasons that could have impacted correct tracking.

Enable monitoring

Since the monitoring feature cannot backfill historical data it is enabled by default.

In order to disable it, navigate to Settings > Google Tag Manager and on the first tab called Settings ensure the follow checkbox is checked:

Disable monitor?

Orders tracking status

Tracking monitoring adds a new column on the orders list that gives a quick summary of the conversion tracking status for each order. Possible values

Value	Description	Recommendations
N/A	Monitoring was not enabled at the time of the purchase.	Enable the monitoring feature as documented above.
SUCCESS	Event was correctly tracked by Google Tag Manager and not issues were detected.	None, tracking is working as expected.
WARNING	Event was correctly tracked by Google Tag Manager, but we detected: AdBlock was detected, analytical consent was denied or advertising consent was denied.	Open order to inspect details to understand what exactly could have impacted conversion tracking.
ERROR	Event wasn't correctly tracked by Google Tag Manager. Depending on tracking implementation it can be caused by user not returning to the order confirmation page.	Refer to our troubleshooting guide for recommendations.

Order conversion tracking details

In addition to the tracking status column, this feature adds a new details box to each order with more precise information.

Field	Description
Conversion tracking status	This is the general tracking status. Details are described above.
Event generated	Indicates whether the purchase event was correctly added to DataLayer making it available for Google Tag Manager integrations. If set to "No" it means there are technical issues with order processing. Contact our support for assistance.
GTM loaded	Indicates whether the Google Tag Manager snippet was correctly places on the page. Verify the Google Tag Manager main settings, your theme code or Consent Management Platform depending on which component is responsible for loading gtm.js.
AdBlock detected	When set to "Yes" there is high chance that the customer used an ad-blocking software when placing the purchase. It means that even if the event was generated and GTM was loaded other advertising tracking scripts were probably blocked and as a result conversion wasn't tracked by some or all platforms.
ITP detected	Apple's Intelligent Tracking Prevention system was detected. It limits the lifetime of user's cookies which as a result may impact attribution accuracy. As a result if customer journey was longer then the initial source of traffic may be wrong.
Consent for analytics	Indicates whether user granted consent for analytical cookies. When granted the purchase event will be reported by Google Analytics 4, when denied it won't be visible there.
Consent for ads	Indicates whether user granted consent for advertising cookies. When granted the purchase event will be reported by Google Ads, when denied it won't be visible there.